Star Points is Sri Lanka’s first and largest mobile based loyalty programme with
over 400 partner merchants and over 20,000 partner outlets island wide, covering a myriad of sectors.
With no registration fee, available to all of Dialog’s 11 million customers and accessible to
non-Dialog customers as well, Star Points remains the premier loyalty programme that provides
users with a host of value additions.
Points can be redeemed, at a value of Rs.1 per point, at over 400 partner merchants or even go towards the payment of any Dialog bill. The highly versatile loyalty programme also allows for points to be transferred to FlySmiLes, HSBC Rewards and Amex membership rewards and vice versa. Donations can also be made through Star Points for such worthy causes as SOS children village, Help Age, UNICEF, My Friend Project and Little Hearts. Star Points has joined hands with Cargills, Cotton Collection and DSI in a landmark partnership offering customers a better loyalty experience through loyalty card programmes.
Since its inception, Star Points has won several accolades for its unique approach to customer retention, including the Most Innovative Loyalty Programme in Asia at the Loyalty World Asia Awards 2013 and the Best Loyalty and Retention Campaign award at the Annual Prepaid Mobile Summit award ceremony in 2010. The programme also won the gold award for Breakthrough New Business Leadership at the 2011 Dialog Awards and the bronze for best in house development at the 2008 National Best Quality Software Awards.